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As wealth increasingly shifts through appreciated real estate, charitable planning will involve more non-cash assets. While gifts of property require careful structuring and documentation, they can offer significant tax advantages and convert illiquid assets into lasting community impact. With proper coordination, real estate can become a flexible and meaningful tool for philanthropic planning.

More donors are integrating charitable giving into broader financial and estate plans with guidance from trusted advisors. For nonprofits, this means communications must resonate beyond the donor alone. Clear messaging about impact, governance, and stewardship—paired with readiness to accept non-cash gifts—builds advisor confidence and helps advised donors move forward with generosity and purpose.

While impact stories explain why giving matters, timing often determines when donors act. Life events, tax planning, and moments of urgency all influence readiness to give. By aligning your communications with these natural decision points—and reducing friction around how to give—nonprofits can build trust, support donor decision-making, and strengthen fundraising efforts in 2026 and beyond.

It's easy for donors to forget about benefits of giving long-term, publicly-traded securities to support your organization's mission.