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While impact stories explain why giving matters, timing often determines when donors act. Life events, tax planning, and moments of urgency all influence readiness to give. By aligning your communications with these natural decision points—and reducing friction around how to give—nonprofits can build trust, support donor decision-making, and strengthen fundraising efforts in 2026 and beyond.

Help donors see the value of unrestricted gifts! Get five ready-to-use talking points to debunk common myths and boost support.

This spring we are helping you plant your roots with free templates and sample text to use in your estate planning campaign.

It's common practice for fundraisers and philanthropy professionals to use the term "planned giving," but do your donors know what you mean?

Valentine’s Day itself is an opportunity to truly reflect on “long term” commitments like endowments.